How to Perform a WordPress SEO Audit: A Step-by-Step Guide

Performing a WordPress SEO audit is all about reviewing your website to ensure it’s optimized for search engines. You’ll want to check things like your site’s speed, the quality of your content, and how well your keywords are working for you. By the end of the audit, you’ll have a clear idea of what’s working and what needs improvement.

Step by Step Tutorial: Performing a WordPress SEO Audit

Before diving into the specifics, let’s talk about what these steps will do for you. A thorough SEO audit will highlight areas of your website that are performing well and those that may be holding you back from ranking higher in search engine results.

Step 1: Check Your Site’s Visibility Settings

Make sure your site is visible to search engines.

In your WordPress dashboard, go to “Settings” and then “Reading.” Ensure the box next to “Discourage search engines from indexing this site” is unchecked. This is a crucial first step because if your site isn’t visible to search engines, it won’t appear in search results.

Step 2: Run a Speed Test

Use tools like Google PageSpeed Insights to check your site’s speed.

A slow website can harm your SEO rankings. Tools like Google’s PageSpeed Insights will give you a report on your site’s performance and offer suggestions for improvement.

Step 3: Review Your Content for Quality and Keywords

Analyze your content to ensure it’s high-quality and incorporates your target keywords.

Content is king when it comes to SEO. Check to see if your articles are well-written, provide value to your readers, and naturally include the keywords you want to rank for.

Step 4: Check for Broken Links

Use a plugin or tool to find and fix any broken links on your site.

Broken links can frustrate users and hurt your SEO. Plugins like Broken Link Checker can help you find and fix these issues quickly.

Step 5: Ensure Your Site is Mobile-Friendly

Test your website’s mobile responsiveness.

With more people using their phones to browse the internet, it’s crucial your site is mobile-friendly. You can use Google’s Mobile-Friendly Test tool to see how your site stacks up.

After completing these steps, your WordPress site will be better optimized for search engines. You’ll have a faster, higher-quality site that’s accessible to both users and search engine crawlers.

Tips for Performing a WordPress SEO Audit

  • Always backup your site before making any changes.
  • Regularly update your themes and plugins to ensure they’re not causing any SEO issues.
  • Consider using an SEO plugin like Yoast SEO for additional guidance and features.
  • Don’t forget about off-page SEO factors like backlinks and social media presence.
  • Keep an eye on your competitors to see what SEO strategies they’re using successfully.

Frequently Asked Questions

What is an SEO Audit?

An SEO audit is a process of evaluating how well your website complies with best practices for search engine optimization.

Why is a WordPress SEO Audit important?

An audit helps to identify areas where improvements can be made to increase a site’s search engine rankings and visibility.

How often should I perform an SEO audit?

It’s a good idea to perform an SEO audit at least twice a year, as SEO best practices and algorithms frequently change.

Can I perform an SEO audit myself?

Yes, with the right tools and knowledge, you can perform a basic SEO audit yourself.

What should I do if I find issues during my SEO audit?

Prioritize the issues based on their impact on SEO and start making the necessary changes or improvements to your site.


  1. Check your site’s visibility settings.
  2. Run a speed test.
  3. Review your content for quality and keywords.
  4. Check for broken links.
  5. Ensure your site is mobile-friendly.


A WordPress SEO audit may seem like a daunting task, but it’s essential for the health and performance of your website. By following the steps outlined in this article, you’ll be on your way to identifying and fixing any issues that could be hindering your site’s ability to rank well in search engine results. Remember, SEO is an ongoing process, and regular audits are crucial to staying ahead of the game. If you’re new to SEO or just need a little extra help, there are plenty of resources and tools available to guide you. So, roll up your sleeves and start optimizing—your website will thank you for it!